Business Communication

Business Communication

Building Critical Skills

Book - 2007
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"Your audience is listening". The Third Canadian Edition of Business Communication: Building Critical Skills reinforces the essential elements of good communication with 30 skill-centred modules that can be taught in any order. Each module reinforces thePAIBOC(purpose, audience, information, benefits, objections, and context) model, which teaches students to become effective, audience-focused communicators. Current, Canadian examples throughout the text help students to connect and apply the principles of business communication to their daily lives, while full-page sample documents and a variety of pedagogical features foster student engagement with skills critical to success in the workplace. Locker's attention to audience-centred messages helps students analyze the relationship between understanding context and communicating effectively.
Publisher: Toronto : McGraw-Hill Ryerson, ©2007
Edition: third Canadian edition
ISBN: 9780070958265
Characteristics: xxviii, 595 pages : illustrations ; 26 cm.
Additional Contributors: Kaczmarek, Stephen Kyo
Braun, Kathryn


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