[secrets for Making Big Profits From your Small Business]Streaming Audiobook - 2007
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.
Publisher: [United States] : Blackstone Audio, Inc. : Made available through hoopla, 2007.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (11hr., 51 min.)) : digital.