Purple Chips

Purple Chips

Winning in the Stock Market With the Very Best of the Blue Chip Stocks

Book - 2012
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How to make money investing in high-quality, low-risk stocks

Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.

Publisher: Toronto : John Wiley & Sons Canada, c2012
ISBN: 9781118294499
Branch Call Number: 332.63 SCH
Characteristics: ix, 147 p. : ill. ; 24 cm.


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Oct 04, 2012

An interesting concept, but equally interesting to note that in all the examples provided, they are back tested, best case. In other words, the author applies his theory to what he thinks he MIGHT have done with the benefit of full historical data.

If it was as easy as the author suggests, every single mutual fund would have created automatic computer programs to do buys & sells according to these rules.

If it was as easy to succeed in beating the market, one wonders why the author would waste his time writing books and setting up websites to promote the program. Why not just invest 100% of your time and energy beating the market every single day?

Gail215 Jul 02, 2012

For the chart maniac, assuming that past performance is an indicator of future results. Lots of historical back-testing for speculators not investors.

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