Entrepreneur Magazine's Ultimate Small Business Marketing Guide

Entrepreneur Magazine's Ultimate Small Business Marketing Guide

1500 Great Marketing Tricks That Will Drive your Business Through the Roof

Book - 2003
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The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services.

In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Publisher: Irvine, CA : Entrepreneur Press, 2003.
ISBN: 9781932156102
Branch Call Number: 658.8 STE
Characteristics: xviii, 475 pages : illustrated


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