Title rated 3.75 out of 5 stars, based on 63 ratings(63 ratings)
Book, 2002
Current format, Book, 2002, , Available .
Book, 2002
Current format, Book, 2002, , Available . Offered in 0 more formats
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
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