Transform your Business by Being RemarkableBook - 2002
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Publisher: New York : Portfolio, 2002.
Characteristics: x, 145 pages : illustrated